RAZAN ALAZZOUNI

“Beauty is in the eyes of the beholder.”

Beauty is not only a descriptive word, beauty is a state of being. But what is true beauty?

Artist Razan Alazzouni addresses these statements in her project “beauty is in the eyes of the beholder.” Society is affected by the media and entertainment industry, creating new perceptions of beauty, forever changing the view of beauty in people’s eyes. With modern medicine and technology, the human face and body can be altered to perfect dimensions, accomplishing an un-natural ideal. People are using tools and practices, such as Botox and plastic surgery, to become what is perceived as beautiful and fashionable in the social circles they frequent.

This is creating an epidemic where everyone looks the same. People are beginning to share the same visual characteristics, losing their relationship to a natural process of aging. The use of procedures to procure such results is turning people into cosmetic robots.

Razan sheds light on this problem, by attempting to make people realize how their individual characteristics make them unique, memorable, unusual and different—leading to an uncommon experience.

 

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